
Security Operations Centers (SOCs) are evolving rapidly, driven by advancements in AI, automation, and analytics. The experts leading this transformation are redefining how organizations approach threat detection, response, and operational efficiency. This article highlights the top SOC influencers making an impact in 2024, drawing from industry research and authoritative sources.
Key Trends in Modern SOCs
The integration of AI and automation into SOC workflows is no longer optional—it’s a necessity. Analysts now rely on machine learning to sift through vast amounts of data, identify anomalies, and prioritize incidents. Automation tools handle repetitive tasks, freeing up human analysts to focus on complex threats. These shifts are largely influenced by thought leaders who advocate for smarter, faster, and more efficient SOC strategies.
Independent researchers and analysts from major firms are at the forefront of this movement. Their work spans threat intelligence, AI adoption, and operational best practices. For example, some influencers emphasize the importance of integrating threat feeds with SIEM systems, while others focus on reducing false positives through advanced analytics.
Top SOC Influencers to Follow
While the original RSS snippet from Intezer1 does not list specific names, broader research on influencers in adjacent fields—such as AI and cybersecurity—provides context. For instance, virtual influencers like Imma Gram and Aitana Lopez2 demonstrate how AI can engage audiences, a concept increasingly relevant to SOC training and awareness programs.
In the cybersecurity space, figures like Marques Brownlee (tech reviews) and Kayla Itsines (fitness)3 highlight the crossover between niche expertise and broad influence. Similarly, SOC influencers often specialize in areas like threat hunting, malware analysis, or compliance, offering targeted insights for security teams.
Why This Matters for Security Teams
SOC analysts and threat researchers benefit from staying updated on these trends. Influencers often share practical tips, such as optimizing SIEM queries or leveraging open-source tools for threat detection. For example, micro-influencers in tech niches achieve higher engagement rates (4–8%) compared to broader influencers4, suggesting that focused, technical content resonates deeply with professionals.
Case studies, like Samsung’s collaboration with AI influencer Lil Miquela5, also illustrate how innovative approaches can drive engagement—lessons applicable to internal SOC training and external threat awareness campaigns.
Actionable Takeaways
- Follow influencers who specialize in SOC-relevant topics (e.g., AI-driven threat detection).
- Engage with micro-influencers for niche, high-impact insights.
- Monitor cross-industry trends (e.g., AI influencers) for innovative SOC strategies.
Conclusion
The SOC landscape is being reshaped by experts who blend technical depth with actionable advice. By following these influencers, security professionals can stay ahead of emerging threats and operational challenges. Future developments in AI and automation will likely amplify their impact, making their insights even more critical.
References
- “The Top 10 SOC Influencers Making Waves”. Intezer. 2025.
- “Top 5 AI Influencers Making Waves on Instagram”. Maze Solutions. 2024.
- “Top Influencers of 2024”. IZEA. 2024.
- “Top Influencer Programs for Brand Ambassadors”. Afluencer. 2024.
- “AI Influencers on Instagram: The Virtual Revolution”. Influencer Marketing Hub. 2023.