
VKontakte (VK), Russia’s largest social network, has announced significant changes to its verification process for profiles and communities, reducing the requirements for obtaining the coveted blue checkmark. The update, effective since January 2024 and refined in April 2025, lowers the subscriber threshold to 5,000 and requires just one post per 30 days—a notable shift from previous stricter criteria1. This move aims to support content creators but also raises questions about platform security and trust mechanisms.
Key Changes to VK Verification
The updated verification process now allows profiles and communities to qualify with fewer posts and a lower follower count. Previously, applicants needed to demonstrate consistent activity (e.g., 4 posts and 10 stories per month) alongside 5,000 followers2. The streamlined criteria include:
- Subscriber threshold: Reduced to 5,000 (no additional metrics required).
- Content requirement: Only one post per 30 days (any format).
- Application process: Handled directly through profile or community settings.
VK’s leadership, including Strategy Director Andrey Gostev, emphasizes that the change prioritizes “original creators” and aims to reduce bureaucratic hurdles3.
Security and Trust Implications
While the update benefits legitimate creators, it introduces potential risks. Verification badges often signal authenticity to users, and lowering the bar could make it easier for malicious actors to impersonate trusted entities. Historically, verified accounts have been exploited in phishing campaigns or disinformation operations due to their perceived credibility4.
VK has not disclosed specific safeguards against abuse, though verified accounts receive algorithmic prioritization in search results and recommendations5. The platform plans to enhance verification perks, which may include exclusive tools, but the lack of transparency around fraud detection mechanisms remains a concern.
Historical Context and Future Directions
VK’s verification policies have evolved significantly since 2019, when proof of identity or business affiliation was mandatory. The 2023 update tightened rules, while the 2025 changes reflect a pivot toward accessibility. Product Lead Vera Sovetkina stated the goal is to help authors “stand out authentically”6.
For security professionals, the shift underscores the need to monitor how verification systems are exploited in social engineering attacks. While VK’s changes are not directly exploitable, the reduced scrutiny could indirectly facilitate malicious campaigns leveraging verified accounts.
Conclusion
VKontakte’s simplified verification process aligns with broader trends of lowering barriers for content creators. However, the security community should remain vigilant for abuse of verified status, particularly in targeted phishing or influence operations. Organizations operating in Russian-speaking regions may need to update their threat models to account for potential impersonation risks.
References
- “VKontakte упростила верификацию для профилей и сообществ,” vc.ru, Apr. 28, 2025.
- “VKontakte сократила требования для верификации,” TASS, Apr. 29, 2025.
- “VK Verification 2025 Updates,” VK Press Release, Mar. 2025.
- “Анализ новых правил верификации ВКонтакте,” Kod.ru, Apr. 2025.
- “ВКонтакте изменила процесс верификации,” RT, Apr. 28, 2025.
- “Верификация ВК: новые правила,” Runet.news, Apr. 29, 2025.