
OpenAI has announced a $6.5 billion acquisition of Sir Jony Ive’s startup io, marking a strategic pivot into AI hardware development. The deal, finalized on May 21, 2025, includes the transition of 55 ex-Apple engineers to OpenAI and is backed by Laurene Powell Jobs’ Emerson Collective1. This move positions OpenAI to compete with Apple, Google, and Meta in the AI device market, with prototypes targeting screenless voice assistants and smart home integrations2.
Strategic Shift and Enterprise Security Considerations
The collaboration between OpenAI and Ive focuses on creating “AI-first” devices, potentially redefining user interactions with technology. Early prototypes, inspired by the film Her, suggest a departure from traditional screens, relying instead on voice-based interfaces3. For security teams, this raises questions about data handling, authentication mechanisms, and attack surface management. Unlike smartphones, screenless devices may lack visual feedback for security alerts, increasing reliance on auditory or haptic cues for threat notifications.
Apple’s stock dropped 2% following the announcement, reflecting market concerns about disrupted supply chains and new U.S. tariffs on Chinese manufacturing4. These tariffs could inflate production costs for OpenAI’s hardware, potentially delaying releases beyond the projected 2026 timeline5.
Technical and Operational Challenges
The integration of OpenAI’s AI models into physical devices introduces unique security challenges:
- Voice Interface Risks: Screenless devices may be vulnerable to voice spoofing or adversarial audio attacks, requiring robust voiceprint authentication.
- Supply Chain Dependencies: Dependence on Asian manufacturing partners exposes the hardware to potential firmware tampering or hardware backdoors.
- Edge AI Security: On-device AI processing necessitates secure enclaves to protect model weights and user data from extraction.
Sam Altman, OpenAI’s CEO, has described the project as “the coolest technology the world will ever see”6, but security professionals will need to scrutinize the implementation details. The involvement of ex-Apple engineers like Tang Tan (iPhone design) suggests a focus on seamless user experience, but history shows that convenience often conflicts with security rigor.
Competitive Landscape and Threat Modeling
OpenAI enters a crowded market with Google’s AI glasses, Meta’s Ray-Ban smart glasses, and Humane’s AI pin already in development7. Each competitor brings different security postures:
Company | Device Type | Notable Security Features |
---|---|---|
OpenAI/io | Screenless voice assistant | Unspecified (prototype phase) |
AI glasses with Gemini integration | On-device encryption for voice data | |
Meta | Ray-Ban smart glasses | Local processing for camera data |
Jony Ive has criticized “decades-old” tech interfaces, suggesting his designs will prioritize reducing social disruption8. However, novel interaction models often introduce unforeseen attack vectors. Security teams should prepare for:
“People crave something new due to unease with current tech.”
— Sir Jony Ive, The Telegraph9
Recommendations for Security Teams
As OpenAI’s hardware plans progress, organizations should:
- Monitor device specifications for enterprise integration capabilities
- Assess the device’s authentication framework for compatibility with existing IAM solutions
- Review data transmission protocols for potential eavesdropping risks
- Evaluate the supply chain security of manufacturing partners
The project’s success may hinge on balancing Ive’s design minimalism with robust security architecture—a challenge that failed many first-generation IoT devices. With $5 billion of the deal paid in OpenAI stock10, the financial stakes are high, and security cannot be an afterthought.
References
- “Sir Jony Ive joins OpenAI in $6.5bn deal to topple iPhone,” The Telegraph, May 21, 2025. [Online]. Available: https://www.telegraph.co.uk/business/2025/05/21/sir-jony-ive-joins-openai-in-65bn-deal-to-topple-iphone
- “OpenAI discussed buying Jony Ive, Sam Altman’s AI device startup,” The Information, April 2025. [Online]. Available: https://www.theinformation.com/articles/openai-discussed-buying-jony-ive-sam-altmans-ai-device-startup
- “Former Apple exec Jony Ive partners with OpenAI’s Sam Altman to develop an AI-powered device,” CNBC, Sept. 23, 2024. [Online]. Available: https://www.cnbc.com/video/2024/09/23/former-apple-exec-jony-ive-partners-with-openais-sam-altman-to-develop-an-ai-powered-device.html
- “OpenAI acquires Ive’s startup io for $6.4B,” BBC News, May 21, 2025. [Online]. Available: https://www.bbc.com/news/articles/c5y66yemjdmo
- “AI: OpenAI may acquire io products,” Medium, Apr. 9, 2025. [Online]. Available: https://medium.com/@mparekh/ai-openai-may-acquire-io-products-a-jony-ive-ai-production-rtz-683-eabdd2dcbc83
- “Former Apple exec Jony Ive’s joins OpenAI in $6.5B blockbuster deal,” Seeking Alpha, May 21, 2025. [Online]. Available: https://seekingalpha.com/news/4451167-former-apple-exec-jony-ives-joins-openai-in-6_5b-blockbuster-deal
- “A ChatGPT screenless phone could be coming,” CNET, April 13, 2025. [Online]. Available: https://www.cnet.com/tech/services-and-software/a-chatgpt-screenless-phone-could-be-coming-as-openai-reportedly-eyes-jony-ives-ai-startup
- “OpenAI reportedly to acquire Jony Ive’s AI device startup for $500M,” SiliconANGLE, April 7, 2025. [Online]. Available: https://siliconangle.com/2025/04/07/openai-reportedly-acquire-jony-ives-ai-device-startup-500m
- “Sir Jony Ive joins OpenAI in $6.5bn deal,” The Telegraph, May 21, 2025. [Online]. Available: https://www.telegraph.co.uk/business/2025/05/21/sir-jony-ive-joins-openai-in-65bn-deal-to-topple-iphone
- “We are gonna make a really cute [device],” Axios, April 1, 2025. [Online]. Available: https://www.axios.com/2025/04/01/openai-funding-chatgpt-images-momentum